About The CEO

Ed Barsano is founder and CEO of CoolTrade Inc. [1]. Prior to founding CoolTrade, Barsano was a programmer and software design engineer for Microsoft Corp, before retiring in 1995. He also served in the U.S. Navy aboard the U.S.S. Enterprise, and U.S.S Badger. In 2004, Barsano founded CoolTrade, Inc. and brought, the first robotic stock trading system, to the trading industry. The software has been hailed as the next evolution in online automated trading. The company does business in 35 countries through five of the largest broker-dealers in the world. In 1981, he married Jeanne Castro of Bremerton, Washington. Ed, his wife, and three children reside in Scottsdale, Arizona.

CoolTrade Inc. is a computer technology company specializing in online trading software. The company developed and markets the first robotic stock trading system, to the trading community, and has been hailed as the next evolution in online trading. The firm was founded in 2004, in Scottsdale, Arizona, by Ed Barsano, who presently serves as CEO. It has grown through partnerships with leading industry firms including TD AMERITRADE, MB Trading, Interactive Brokers, OptionsHouse, and TheStreet.com (Jim Cramer Actions Alerts Plus!). CoolTrade currently supports clients in 35 countries.

Robotic Stock Trading is an artificial intelligence technology referred to as the next generation of automated stock trading. The first robotic trading system was pioneered by the CoolTrade, Inc. company founder/developer Ed Barsano. In contrast with automated systems that execute trade orders once, a robotic trader is capable of executing a user-defined trading strategy continuously and instantaneously without user intervention. The robotic trader acts as a trading surrogate to monitor complex stock market indicators and other conditions affecting trade outcomes. The ability to trade in "stealth mode" is also a key distinction between automated and robotic trading systems. As the computerized stealth-based robot is able to detect conditions before a human trader can, robotic stock trading has become increasingly popular with "Day-Traders" / "Scalpers" who rely on speed of execution to repeatedly take profit on stock fluctuations throughout a trading session.